The Association of Women in Tourism Tanzania
AWOTTA is a non profit organisation committed to empowering women in Tanzania to reach their true potential, financial security and equality of opportunity within the tourism industry.
Recognising our position in a global industry, we work to support the development of our partnerships with women in the tourism industry within Africa and across the world.
A Personal Message from
Mary C. Kalikawe, Chairperson AWOTTA
We founded our Association back in 2011/12, when seven women who had dedicated their careers to the development of tourism in Tanzania decided to join forces and work together to make a collective difference. We put in place a challenging plan from promoting tourism as an important career path for our school children, to empowering women to achieve financial security through fulfilling work supporting the tourism industry. Over the past seven years we have taken great strides towards achieving our goals but there is still much work to be done.
Please join us in helping the wonderful women involved in Tanzanian tourism reach their true potential.
Thank you.
Tanzania is blessed with a multitude of world class tourist attractions. In 2017 we welcomed 1.3 million tourists to our country (an annual growth of 5%) and inbound international tourism receipts contributed over USD$2.3 billion to the Tanzanian economy.
Through the continued development of tourism Tanzania will prosper, and our organisation is here to play a key role in making this happen: To advocate for the rightful positioning of women in tourism development; To provide access to first class tourism education and expand work opportunities for our schoolchildren, students and rural communities; To promote and support sustainable tourism and associated climate change initiatives; To lead in the development of innovative and quality tourist services; To develop strong networks in Tanzania and across Africa to help achieve the social and economic goals of the tourism industry and our Country.
We are driven by the popular saying “Nani kama Mama”, which means that the children of Tanzania look to the next generation of women to lay the ground that will lead to their prosperity. We are proud to embrace this tradition and take on its responsibility within our tourism industry today.